I had lunch, we can say is the top search engine optimization consultant in Utah and one of the best in the country, Adam Torkildson one day (we have tested the results of various kinds.)
He said something that surprised me.
Estimates of the death of Mr. Adam Torkildson SEO
"Google is in the process industries obsolete SEO, search engine optimization will die within 2 years."
The explanation has a lot of sense. I will translate what he said a little background, because he speaks fairly technical.
On behalf of SEO search engine optimization. 15% of SEO is internal, which means that the settings for your website, so it has the best chance of being ranked in Google. 85% more of the SEO industry are writing articles, press releases, blogs, reviews, and has a built-in "reverse" the pendulum to the other content of your website online all (like I just did Adam in the first line of this blog ... Adam thank you.)
System definition SEO "game" Google to artificially make your content rank higher than it should. Of course, there are "white hat" SEO practices and "black hat" SEO practices. Black hats are very clear game system, the white hat is just more subtle. The bottom line is that SEO is all fake. If you need to write content, and placed it on the Internet, it will be alone, so it is false. (However, this is the SEO industry.)
Google wants to write good content, search, and not in particular around the site link to your site. Admit it, you just want to sell something, we all do.
So, what is the correct way? Rich content, there are so many values, people talk about it. Organic "outlook", "want", "Shares" Google + "tweet", for profit, and it passed. (I realize I am not writing this on my blog and social button, so easy to do, but I still have lots of friendly readers, thank you!)
Aggressive marketing is always destruction. Well, let's see ... false advertising, promotion at dinner, unsolicited faxes, e-mail spam SEO now.
This is Seth Godin says: "All marketing is a liar," I'm the market, so I may say so. I think this means that if you have to advertise a lot of changes in the concept, may be "stripped". That the media and the current presidential campaign.
All marketers are liars - Seth Godin
Adam told me that it is difficult to link, this is an indicator of the participation of your site.
This is the "Shares" in the community, you can not fake. Recent policy changes, Google now knows who is who, once they open up their own social fields. They will be telling people counterfeit. Facebook already know. Adam to do the test, making a false account of 1000 from a year ago, but today they have all been banned.
I ask them is how to count from, he said: "I am very smart, but I do not know is why they hired Dr. This is why the Google acquisition of Twitter data they do not get the data Facebook!. But their dependence on internal API Facebook social signals, some of the algorithms Google .. "he continued," I've seen them use it, I know. "
Therefore, we have to do?
Adam was reluctant to smile, "It is a large blog audience of the content strategy with Hubspot InsideSales.com method has a strong industrial and public relations .. old school homework was at 180 degrees throughout the swing I started in public relations as a major, and now it is final because of the truth, you really know this is the buzz you create and provide you with the return value from your community of followers. "
I summarize:
"So, great content is the fanatic followers of the king, and the public, the king and my friend Cheryl, SnappConner PR will rule the world?"
"Yes, basically like this." Adam, "Dell has done an excellent job they have only one account in 1M Twitter Followers their team ready to answer all the news directly from their communities., And maintain its own brand and reputation .."
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